Update by Dr. Orlando Florete, President of AMMPA, Medical Director of Knox Medical, January 29, 2017 As we move forward utilizing medical cannabis as...

We provide health care to patients

OUR SPECIALTIES
Colon & Rectal:
- Colonoscopy
- Anal Sphincteroplasties (for fecal incontinence)
- Rectocele repair
- Transanal excision of low-lying tumors
- Hemorrhoidectomy (“painless”, banding, and stapled)
- Sphincterotomy
- Fistulotomy (simple and complex)
- Pilonidal cystectomy
- Constipation, Diarrhea, Fecal Incontinence and Impaction, Diverticulitis
- Sacral nerve stimulator (for fecal incontinence)
General:
- Esophagogastroduodenoscopy (EGD)
- Laparoscopic Cholecystectomy (Gallbladder)
- Open and Laparoscopic Hernia repair (inguinal, ventral, umbilical)
- Breast biopsy, Mastectomy (including Axillary dissection)
- Skin biopsy and mass excision (e.g., Lipoma)
- Central vein access (Port-a-catheter, Dialysis catheter, etc.)
- Lap Band Removal
- Liver Biopsy
- Botox and Juvederm (Cosmetic/Palm/Armpit/Head Sweating/Migraines)
Primary Care is available. Click to see Dr info here.
Colon & Rectal
Colonoscopy
Pilonidal
cystectomy
Fistulotomy
Anal Fissure
Hemorrhoid
management
Rectocele
repair
Rectal bleeding
treatment




Now with In-Office Surgical Suite:
Get your Outpatient Operations Performed Without the Facility Fee! Golf cart compatible.
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Talking about private health issues is part of going to the doctor. Some health concerns, however, feel a lot more personal than others. But...
our client testimonials

Dr Amshel,
I would like to thank you and your staff for being so helpful and kind to me during my time of need.
Your patience, understanding and genuine interest in the well being of your patients was very comforting
and reassuring during a difficult time. The surgical procedure you performed on me was much less painful and
with a quicker recovery time than I expected. I am very thankful that I was referred to your practice.
Words can not express how grateful I am to have found such a skilled and caring surgeon!
+ Donald Batten +
Dear Dr Amshel and Staff,
Thank you all for all you did to help me. I couldn’t have looked the earth over and found better surgical results
and such kindness and consideration from ALL your help. Even my hospital stay was pleasant. You have
given me hope I’ve not had in 77 years. May God bless you each and everyone.
Keep up all the warm SMILES!
+ Dorothy Whitehurst +

To anyone having a colostomy.
You have to give yourself time to get use to it. it is hard but it is worth it, as I wanted
to be with my family and grandchildren alot longer, and I had rectal cancer. Having a colostomy
is giving me more time with them, and a little bag on my tummy is a small price to pay to be
able to watch my grandchildren grow up and spend time with them, and with our children.
+ Phyllis Knotek +
You are and awesome Doctor. You worked on both my husband, and I.
Jim’s colostomy was reversible, mine was not, but it’s not so bad. it takes a while to get used to it,
but once you do, you don’t think about it too much. We really had a rough year, but you and
your staff made it alot easier to get through and were so helpful. We’re both doing better. Jim is
painting our home, and I am doing alot more walking.
Thank you again for all of your good work
+ Jim and Phyllis Knotek +
Dr. Belsito,
As you may recall, during a recent colonoscopy you preformed on me, you discovered a tumor
that required additional surgery to remove. You recommended Dr Craig Amshel, a Surgeon in Sun
City, Fl., to perform this surgery. I sincerely thank you for recommending Dr. Amshel, and your
staff for very efficiently scheduling the appointment for me in Sun City. Within about two week’s time
from the visit with you, the surgery was very successfully completed in Sun City.
For your information, in my opinion, Dr. Amshel is a highly trained, competent, and caring
physician. I would whole-heartedly recommend him, his staff, and the South Bay Hospital in Sun
City to any of your future patients that may require additional colon surgery.
Thanks again.
+ Gary Larison +
Dear Mr. Rector,
Please let me take this opportunity to write and personally thank you for the excellent care
given to my mother, Mrs. Vicki Bjellos during her stay in late December and early January.
We were very pleased with the caring and positive attitudes of all your staff that were helpful and kind
throughout her visit. South Bay Hospital is so lucky to have such a dedicated workforce for your patients
and their family and guests.
I would also like to recognize the point man of the entire team that aided in her surgical
success and recovery. Dr Craig Amshel is not only a skilled surgeon and physician, but a
caring and thoughtful man whose first priority is the well being of his patients. You are
extremely fortunate to have him as part of your team and available to the area. From initial
consultation on through to follow-up care, Dr. Amshel has provided and continues to
make available his expertise and concern. We were most fortunate to have him as our
surgeon and I would respectfully request that he be formally acknowledged for his efforts.
My mother continues her recovery and we are thankful to you and your facility for all your
efforts on our behalf. If you would like to use me as a reference for future potential patients,
I am at your disposal. As is so often the case in medicine and other highly skilled endeavors,
no feedback is usually the norm, and most often any feedback is in the form of a complaint.
While useful, they rarely provide for positive reinforcement and proper motivation. I hope this
letter will show how very pleased we have been with South Bay and Dr. Amshel. We wish
you the very best of continued success and the best wishes.
+ David Bjellos +
Dr. Amshel,
Thank you so much for all you did for me last week. I really appreciate everything! You
went over + beyond.
+ Stephanie Haldane +
Dear Dr. Amshel,
I’m returning to Connecticut today, and wanted to take the opportunity to thank you for your
skills and your kindness while caring for my mother (Emily Boland). Your patience and
reassurance was so comforting. Thank you again.
+ +
Dr. Amshel,
I would like to thank you (once again) for providing my care over the past year. My experience
was very confusing at times, but I was always confident by knowing I had such an honest and
caring doctor.
I love your new office. You have made a wonderful start in Sun City Center. I wish you all
the best, you certainly deserve it.
+ Lori McGuire +
Dear Dr. Amshel,
I want to thanks you for your kindness and considerations you had towards me and my
health situation and my financial one. Unfortunately, due to the hospital not wanting to work
any financial agreement with us, I had to go someplace else to resolve my health issue.
Again, Thank you so very much for doing all that you could to help me.
+ Maria Cariro +
Dr. Amshel and his staff did a great job during my procedure today! I appreciated them for their professionalism and friendliness, as well as taking the time to make me feel comfortable and educated throughout the entire process.
+ Andy J +
Pros: Was seen quickly and on time
Cons: Was told $100 initial fee via phone call prior to appt but got there and was told it was $200
Pressed to sign an Arbitration Agreement prior to being seen. Red flag. In hindsight, I should have been a little more adamant and not signed that out of principle.
On to the examination – bedside demeanor not my cup of tea. Asked a question and got an answer. However, due to being told I needed surgery, I was processing a lot. I asked the question again and was told in an off-putting tone “I just explained that to you” instead of just repeating his answer.
Also, I felt I should have been examined while the doctor wore a pair of gloves or with sanitized hands. My recollection of we went right from a handshake and chatting to being examined. Maybe I’m overthinking it but still.
Trying to be fair in this review and I’m sure there will be a response just based on the other reviews here. Judge those responses for yourself.
I can also see how some patients would view the staff as unprofessional. The staff was very nice but there is a vibe there that I really do not come across in most medical environments.
Live and learn – I don’t mind the $200 cost to be sure I should look elsewhere (especially for a surgery).
******************************************************
Adding additional notes in response to the Dr’s reply:
Please, see original review above…I never indicated that I felt I was being pushed for surgery. That was your advice which is fine.
Also, I did not mind paying as I knew this was out of network. I only mentioned the mistake of $100 versus $200. Since the policy has been around for 10 years as you say, I assumed the staff would communicate that correctly out of the gate.
Thank you for giving me your opinions multiple times. Again, when seeking medical advice, it is important it is clearly understood – which is why I asked twice. The issue was not your advice, it was the indication, via your tone, that asking twice was an annoyance.
I appreciate the well wishes in my future endeavors and likewise.
+ Mike S +
Dr Amshel did a great job removing my hernia. His staff are very friendly and helpful. He answered all my questions regarding my procedure.
+ Michael Zilbauer +
Had a colonoscopy with Dr.Amshel today, this was the second he has preformed on me. The staff are all so kind and caring, they are concerned about your health. I would highly recommend anybody needing a colonoscopy to go see Dr. Amshel I am glad I did.
+ joe vaughn +
Office staff is very friendly. Appointment was right on time for everything. Doctor was great. I would go see him more often but I hate going to doctors so I won’t since I don’t have to.
+ Michael Barrett +
Best Doctor’s Office I’ve dealt with since moving to Florida 4 years ago. Staff is Awesome and timely. Had 4 visits at the Sun City office for 2 different procedures. Was always treated with respect and never waited more than 10 minutes to be seen. The staff is attentive and Dr. Amshel ensures his patients are comfortable and he will address any questions or concerns. He’s definitely not one of those providers that tell you what to do, he walks you through why you should do. I will refer everyone here. Clean Bill of Health with fears behind me. See you all for my 7 year follow up.
+ Micheline Brothers-Ferguson +
My experience with Dr. Amshel goes back to 2016. He is very professional, attentive and good at what he does. His new center in Sun City is so convenient especially since procedures and surgeries are done on site. His office and professional staffs are friendly, thorough and concerned about patients time. I will recommend Dr. Amshel to anyone thinking about scheduling a colonoscopy.
+ Nick & Donna +
Couldn’t have asked for a better place to have my hernia surgery performed at!
Back on March 5th, 2019, went to Dr. Amshel to have a inguinal hernia surgery done. When he saw me at 1st he thought he couldn’t do it & I would need to come back & have the surgery done at an out patient surgery center. After hearing my dilemma with a friend flying into Tampa who was from Texas & he was going to drive me back home to Jacksonville & watch over me for 10 days after my surgery. He was able to accommodate me & I had the surgery the very next day. I had the surgery done & my friend drove me back the very same day after the surgery.
It has been a little over 2.5 months since my surgery & I could not be more happy. I am back to walking/hiking my 6 miles a day before & after work. And I have regained the energy I once had before the inguinal hernia started to cause me to slow down my every day activities. Matter of fact the day of my surgery I weighed 248 pounds. 2.5 months later after regaining me energy to walk/hike 6 miles a day I am down to 231 pounds.
So thank you Dr. Amshel for your help in getting me back to feeling myself & regaining my energy & life. I didn’t realize how much I was really hurting & missing in life due to my inguinal hernia till it was repaired & how great I am feeling now!
I would definitely recommend Dr. Amsel’s services to others even with the far drive I had to go to get to him over 5 hours away!
+ Jason Adam +
I was scheduled to have my gall bladder removed by Dr. Amshel on May 24, 2019. However, on May 7th I had a very serious gall bladder attack and my wife had to take me to the emergency room of the local hospital. My wife contacted Dr. Amshel and asked him for advice. Dr. Amshel, in a show of true compassion advised her that this was a serious situation and that she should advise the hospital that she did not want to remove me from the hospital without having my gall bladder removed even though he would not be the surgeon performing the surgery. The hospital’s primary care physician agreed and called in their surgeon who performed the surgery. I am so appreciative of Dr. Amshel’s compassion and concern for one of his patients. God bless him, his staff and his practice.
Be Safe.
Joe Taylor
+ Joe Taylor +
I feel very comfortable when I see this doctor. The whole staff is very friendly and helpful. The doctor takes time to listen to your problems and is very professional!!
+ Rosemarie Bermudez +
Book your appointment now! Ok from the start Dalia was great at gathering info. From the morning we arrived we were greeted and Lilly was so nice getting vitals and all. A short wait and Dr Amshel came in to discuss how everything was gonna roll. Daryl the anesthesiologist was fun and made us feel
Relaxed. When waking up, Michelle was there to bring you back-she was great. All in all such a great experience!! I have had a colonoscopy before and this was so much better than the first with a different doctor. Dr Amshel’s bedside manner is awesome!
Thanks so much Dr Amshel!!!
+ Becky Simone +